Another true innovation in the world of kiteboarding and self reliance. If you live in a place where you can't drive on the beach and there are no viable options to hook your self- launch to, this is the product for you. This PKS Self-Launch Beach Anchor can be used to self-launch your kite with nothing around but sand or rocks. This is truly the best Sand Anchor you'll find, because you don't have to drill as with a stake and it folds up into nearly the size of your hand. Also, you can store it with your kite because there are not sharp points or edges to cut your gear unlike a dog stake! Don't puncture your very expensive and important gear with harder-to-use and more expensive equipment. Tough and durable material (similar to sand-weight bag) will take a beating and heavy-duty webbing will take the load of your kite and then some. Combine with the Self-Launch Tool or Carabiner and you're all set to launch on any beach or lake shore anywhere!